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 BREAK THE COLD

—EQUIPE RS JOHDAH ULTRAZ WINTER JACKET S11—

The world’s most technical cycling jacket just got better.

JOHDAH returns for 2025 with an entirely new body-mapped platform that mimics

your every move in the saddle. More elastic, more breathable, 

and more protective than anything we’ve built before.

Digital Assets + Visual Merchandising guideline links below:

Social Videos

Still Images

Paid Media

Behind the Scenes Video

Visual Merchandising Guidelines

Windows Opportunities

The cold doesn’t have to be an excuse, just another challenge.

So get out there and BREAK THE COLD.

Important side note: No AI was used in this campaign!!!

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FW25 ON SEASON